Timberland will save the world?ITimberland will save the world? |
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Classic Timberland blogTimberland Boots
August 10, 2009
Timberland boots, protect 100% waterproof, each dual-Timberland boots, has a line of high-strength nylon sewing, playing double, stitching holes, which posted a gore-tex. Paper-wide lead, coupled with a soft rings, these boots are absolutely comfortable ! The bottom of every pair of timberland’s shoes are a central part made of lightweight polyurethane soles facial midline suture. And on the uppers and then stitched together. And every packet of gum shoes are manufactured by hand, so pairs of shoes the whole is even more refined look. This is the reason of that Timberland shoes do not fade over the years by wear and can withstand rain and snow all the baptized. This is why the European, especially the Americans love Timerland. There are 0 Comments for Timberland BootsAdd A Comment |
| Timberland will save the world? Is it possible to run a billion-dollar publicly traded company and save the world at the same time? When Fast Company posed such a question of Timberland's (be famous for their environmental and durable Timberland boots) third-generation CEO Jeffrey Swartz two-and-a-half years ago, his response was to quote Rabbi Tarfon in the Jewish text Ethics of Our Fathers: "It's not required of you that you complete the task. Nor is it permitted of you that you lay down the task." Stratham, New Hampshire--based Timberland may sell boots and clothes, but Swartz's real passion (and the company's biggest innovations) go well beyond that. Unfortunately, it's been a tough business year for Timberland, with revenues and profits down and restructuring claiming some stores. But the company's efforts to save the world--by greening its products, reducing its environmental impact, pushing its workers to volunteer--are still going strong. Timberland gives employees 40 hours paid leave a year to pursue community projects, and it runs an annual volunteer-fest that it calls Serv-a-palooza. Fittingly for an outdoors apparel-and-footwear firm, its biggest efforts are environmental. In 2002, Timberland announced its goal of becoming carbon neutral by 2010, which is not so easy given how much carbon dioxide, is produced making leather for the company's hiking boots. Timberland's earliest efforts introduced renewable energy at its factory in the Dominican Republic, and at its distribution centers in Enschede, Holland, and Ontario, California. And it started building new retail stores using green-building methods, such as floors made of reclaimed pine boards and paints with low volatile organic content. And then it got really serious. In 2006, Timberland began putting information about its environmental footprint on 30 million footwear boxes (recycled, thank you very much) in an effort to educate consumers about where and how the product was made and the impact of that manufacturing on the environment. In 2007, Timberland went one step further, introducing "green index" hangtags that provide product specific ratings on the materials and chemicals used (organic or recycled materials, solvents, PVCs, and other hazardous substances) and the climate cost. By putting all this information out there, it hoped to educate consumers--and also put its carbon-neutral promise to the test. "More and more, today's consumers want to know what kind of environmental footprint is being left by the products they buy," Swartz says. Yes, we should know about our shoes clearly, and we are looking forward of Timberland shoes all the time! Internet reference:http://www.fastcompany.com/fast50_08/timberland.html Editor: Agile | |